When it comes to getting hacked, you might think that the guys who did that to you are real bad people. Not necessarily. It could be your pharmacist or the good looking guy next door. You know, the one who took you to dinner last weekend at the five star restaurant? You didn’t know he was a computer genius, did you? The Best Premium WordPress Themes for 2018 for E-commerce, Business and Personal site
Well, he may not be. He could just have enough money to pay the real genius to hack your website and divert your traffic to his online vialis candy machine.
Let’s face it. You don’t know who the people are that are hacking your website. They could be some terrorist cell in Albania, some family in Russia trying to keep food on the table, or the taxi driver who makes his second income from selling malware and spam fighting software by hacking websites. He could be the friendliest guy in your neighborhood.
Whoever it is, though, needs to be stopped and the best way to stop them from hacking your site is to increase your level of security. Make sure your blog passwords, CMS passwords, and web host logins are super difficult to guess. Make sure your passwords are at least 8 characters with two of those characters being capital letters, at least two being numerals, and two being special characters. Those kinds of passwords are difficult to guess. Single word passwords are easy.
Learn something about web security and make sure that you password protect sensitive folders on your website. Also, don’t allow anyone the ability to write to your files on your server. Set your server settings to “read” and don’t allow your software to change them except in rare cases. Ask your network administrator before changing those. Keep your security tight and hackers will have a harder time getting in, even if their friendly and buy you a cup of coffee.
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If you’ve noticed a recent drop in your search engine rankings you may or may not have a cause for alarm. It’s important to understand that frequent fluctuations in the search engine results occurs. You’ll rise and fall like the tide. However, large drops that are sudden could be caused by a number of things – not all of them within your control.
One reason you could have dropped in the search engine rankings is your site was hacked and you are beginning to see keywords that are not related to your niche appear in your site content. That’s not good. You want to remove those as soon as possible.
Many times, when this happens to a website the hacker is inserting links back to his or her site. If that site contains malware then that might cause your site to lose rankings. You could also get flagged as a malware site yourself, in which case Google will block your page from being accessed by searchers. But you want to catch it before that happens.
If you suspect that your site was hacked then log in to your Webmaster Tools account and click on the link for the website that has your concern. Click on the Diagnostics link on the left side of the page. You are looking for any kind of notification that your site has been flagged for malware. Also check your links and crawl errors. If Google is having problem crawling your website for any reason that could be why you’ve seen a fall in rankings. Next, check your sitemap and robots.txt files. If anything isn’t right then fix it immediately.
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Some people spend most of their time fretting over scrapers and scheming up new ways to make their world hurt. I’ve pretty much come to the conclusion that it’s a waste of time to even worry about them. Matt Cutts agrees. But he also goes one step further and tells you how to benefit from scrapers.
I’ll save you the trouble of having to watch the video and just let the cat out of the bag. Put links in your content back to your site and if the scraper fails to deactivate them then you’ve got back links. They could boost your search engine optimization efforts.
That’s actually a pretty good idea. If you do article marketing then you’re likely using a resource box. Why not add a resource box at the end of your blog posts? You can do that with a plugin called DDAddSig. This plugin may not have been updated for the latest version of WordPress so test it first. There are other WordPress signature plugins so shop around.
Back to the scrapers …. I wouldn’t lose sleep over scraped content. Most of the time, the scrapers don’t rank for the content they are swiping. But if you do find one that outranks you for your own content, report them for a DMCA violation or fill out a spam report. Keep trucking. You’ve got better things to do.
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SEOmoz has a great blog post about the author receiving a link from CNN. Is that a valuable link and can you do the same?
First, any relevant one way link is a valuable part of the ongoing long term part of link building and search engine optimization. Some links are more valuable than others, but if you get a link from any source be thankful. Media websites don’t have to link to you.
On the second question, can you get the same kind of link? The answer is yes, but it doesn’t necessarily have to be a link from CNN. It can be a link from any media source.
Understand that a respected media organization in your local area or one that serves your niche industry, or any media organization in general, with a website is likely to be considered an authoritative voice by the search engines. Even if the media website is outside of your niche, an authoritative link is a valuable link. But how do you get them?
No. 1, you have to be an authority yourself. Journalists like authorities. They interview people for stories who are authorities on their subjects. They keep lists of sources who are authorities in their fields. You’d like to be on that list, wouldn’t you?
Here’s how you get on the list:
- Write a press release and submit it to the most appropriate journalist at the media organization you want to target
- Wait to see if the press release is published or if the journalist writes a story off of it
- If a story is published based on your press release, write a thank you letter to the journalist, make it brief, and include a statement that offers free access to your knowledge on your niche subject any time the journalist has a story about the topic
- If the media organization decides not to write a story from your press release, write a letter anyway but don’t mention the press release; instead, just offer yourself available to the journalist at any time if they have questions about your area of expertise
Will this guarantee you a spot on the journalists list of resources? No. But you are guaranteed to never be on the list if you do nothing. If you present yourself professionally, courteously, and respectfully then you at least stand a chance of winning a journalist’s nod when they need information on a particular topic in which you have an expertise.